Wellness for You and the Planet

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It’s no secret that our well being issues in each side of our lives. As extra folks tune in to what their our bodies want, the wellness and self-care business continues to increase. Based on estimates by McKinsey & Firm, the wellness business has an estimated international worth of $1.5 trillion, with 5 to 10 % progress yearly. Development in an business that’s all about more healthy residing is nice. However financial progress in any business normally comes with environmental prices, which ought to offer you pause. If an uptick in gross sales for wellness merchandise harms the surroundings, how a lot wellness is really supplied? Luckily, some firms, just like the almost 100-year-old Swiss wellness model Ricola, are setting a brand new normal. 

Uncover wholesome residing as seen within the Swiss Alps.

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Wholesome Planet, Wholesome People

The Ricola philosophy: you’ll be able to’t really have a wellness business except it’s rooted in environmental sustainability. For the corporate, this tenet is a part of its DNA. In any case, its on a regular basis care merchandise all depend on a conventional household recipe made with ten regionally harvested Swiss mountain herbs. With out the clear air and pure water of Switzerland’s high-elevation panorama, these herbs simply wouldn’t have the identical efficiency.

Sustainability is on the core of all the pieces Ricola does. With no wholesome surroundings, Ricola can’t ship the wellness advantages at its requirements.

Ricola facilities its enterprise practices on the concept a wholesome planet is essential for wholesome residing, and the merchandise are higher for it. That sounds good, however the world is stuffed with firms touting sustainability. How do you inform the nice from the greenwashing? Look rigorously and see how these objectives are put into follow on the bottom. 

From Seed to Shelf

For Ricola, all of it begins earlier than the seeds are even planted. Most trendy agricultural operations choose develop websites for the comfort of the situation. Then they dump artificial fertilizers into the bottom and pump in water till the soil on the web site can assist the specified crop. Ricola rejected that method. As an alternative, the corporate selected to place the herbs in cost: Ricola’s 5 rising areas had been rigorously chosen to match every herb’s most well-liked pure circumstances. Valais’s dry local weather is ideal for sage and thyme, for instance, whereas the wet foothills of the Jura Mountains are perfect for peppermint. 

The rising system works in concord with nature, somewhat than in opposition to it, lowering pointless water consumption and chemical waste. Plus, all of the websites are positioned within the Swiss countryside, removed from cities, site visitors, and sources of air pollution. 

Subsequent come herb care and harvest. Greater than 70 % of Ricola’s seedlings are planted by hand—a way that has a really low carbon footprint in comparison with frequent machine-assisted planting. The herbs are then tended by farmers who focus on caring for the tiny, delicate vegetation with out harsh chemical compounds. And somewhat than using fertilizers, farmers assist the soil replenish itself naturally by rotating crops.

The result’s wholesome, contemporary vegetation that go on for use within the proprietary ten-herb mix that could be a base for Ricola’s merchandise.

Small and Sustainable

A lot of Ricola’s associate farms are household operations that satisfaction themselves on being small and sustainable. Take the Morard Farm in Valais, for instance. Proprietor Frederic Morard now runs his father’s mint fields—the identical ones he labored as a boy. And in Emmental, the place the peppermint and lemon balm that ultimately go into Ricola’s soothing throat drops are grown, the Schutz household weeds and vegetation collectively and even enlists the assistance of neighbors when it comes time to reap.

When the herbs are harvested, they’re transported to close by Laufen to dry. The shortness of the journey each reduces carbon emissions and ensures the herbs keep contemporary. The drying facility runs on one hundred pc renewable vitality. Later, all Ricola merchandise are packaged in packing containers which are 95 % FSC-certified (FSC stands for Forest Stewardship Council, a certifying physique that verifies the sustainability of paper merchandise).

The Backside Line(s)

Ricola additionally ensures that its farms meet excessive rising requirements and follows fair-labor finest practices, resembling utilizing fair-trade honey in its Honey Herb and Cherry Honey Throat Drops and investing in bee well being and analysis by the corporate’s environmental and cultural nonprofit, the Ricola Basis.

Each alternative factors to the rising concept of a triple backside line, or the three Ps (folks, income, and planet), a enterprise idea that has been  gaining traction amongst firms within the outside and wellness fields. This philosophy—one Ricola firmly believes incomes from a rising physique of analysis concerning the significance of environmental justice. With out supporting folks and staff, you’ll be able to’t really assist the surroundings. 

Ricola is such an enormous a part of so many individuals’s on a regular basis wellness routines. That is very true within the dry local weather of mountain cities and locations the place wildfire smoke has grow to be a reality of life. For Ricola, the easiest way to assist its clients’ well being isn’t just to supply the merchandise they want, but in addition to assist the surroundings they depend on to get outdoors and enhance their well being and well-being within the first place.

The takeaway? Subsequent time you’re purchasing for self-care merchandise, whether or not it’s a shower bomb or soothing throat drops, don’t simply search for one thing that may make you are feeling higher within the second. Search for manufacturers which have your finest pursuits in thoughts in the long run. That’s the one strategy to really give your self the present of wellness—each right now and for years to come back. 

A household firm since 1930, Ricola is likely one of the world’s most revolutionary confectionery producers. Ricola exports over 60 completely different specialist herb merchandise to greater than 45 international locations in Europe, Asia, and America. All the merchandise are produced in Switzerland. Ricola makes use of the perfect Swiss herbs to contribute to the well-being of shoppers the world over.



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